Turning a dream into a reality: how one Instacart shopper is building her own non-profit on a flexible schedule

Making the transition from the corporate to the nonprofit world isn’t always easy. But Sylvia H, a longtime resident of New York City is giving it a shot. She had built a career managing big accounts for consumer packaged goods clients including Procter & Gamble and Lever as well as General Foods for major advertising agencies like Ogilvy and had even started her own firm. But she had wanted something more out of life. Now she’s working to build a non-profit that helps people truly in need.

Last September she started working with Instacart as a Personal Shopper and has been using the flexible income to turn her dream of building a non-profit into a reality. “Instacart allows me the freedom to work on this idea,” she says.

Sylvia has been an avid runner. During a 10K race in Central Park, she started looking around at the other runners. “I’m thinking: look at all these people with all these sneakers,” she says. She had lived in Lusaka, Zambia and knew how many people in southern Africa were walking without shoes, leading to infections and injuries. Foot protection is a real need, she says, “Especially for the women, because they’re the ones walking five miles to get water…In some places children cannot go to school unless they have shoes.”

So when she saw all those racing shoes, many of which the owners would chuck in the trash even though they were still perfectly usable, she thought: “I should be collecting them and sending them to where people can use them.” Sylvia’s plan is to start a non-profit that gathers gently used running shoes and delivers them to in-need people in Africa.

Today she’s building the business plan and figuring out exactly how she’s going to fund operations. But Instacart also gives Sylvia flexibility. She notes that she had worked about twenty hours per week with Instacart — but that, due to a number of obligations, non-profit and otherwise, she had to scale back. “That’s such a wonderful part. You don’t have to explain yourself to a boss,” Sylvia says. And when her obligations subside she plans on ramping up her work with Instacart again.

In the meantime she still has to pay her bills. New York isn’t cheap.

Sylvia anticipates that if her non-profit gains traction she’ll have to travel to Africa. Already she’s noted many fellow Instacart shoppers who have big adventure travel schedules. They work a few hours-heavy months with Instacart to build up a savings and then take off to explore a far off land for a while. When they return, they repeat the process — all without the need to seek permission from a manager. Sylvia plans to do the same when she needs to travel to Africa.

“Building this nonprofit is going to take a while,” she says. “So working at Instacart is going to work perfectly.”

You Can Shop From Beloved New York Breads on Instacart

Sweet news coming out of NYC today! We’ve partnered with one of New York’s favorite bakeries, Breads Bakery. Lower Manhatttan customers can get delicious freshly baked goods like Breads Bakery’s signature chocolate babka, challah, rugelach, croissants and cheese straws delivered to Lower Manhattan within two hours.

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“We are thrilled to partner with Instacart as they’ve proven to be a trusted name in grocery delivery,” said Breads Bakery partner Gadi Peleg. “Our guests have grown to love the treats we bake fresh all day, every day. Now, they can get these items delivered right to their doorstep with Instacart. We believe that our partnership will allow us to reach even more customers who may not be able to make it into our bakery each week.”

Instacart customers in Lower Manhattan can also order from Whole Foods Market, Costco and Fairway and have items from all four of these stores delivered to their home or office on the same day. 

Petco and Instacart Add Additional Markets, Now Offering One-Hour Delivery in 14 Cities

We are expanding our partnership with Petco today! Beginning today, customers in 14 metro areas served by Instacart can order from Petco stores and have everything delivered in as quickly as one hour.

Customers in the following cities can order from Petco: Atlanta, Austin, Boulder, Boston, Chicago, Denver, Houston, Los Angeles, Philadelphia, Portland (OR), San Francisco, San Jose, Seattle and Washington, DC. Petco delivery will be coming to NYC later this summer.

Selection is always important to us, and this partnership is no different! From dog treats to toys, our customers can choose from 11,000+ Petco and Unleashed by Petco products!

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We partnered with Petco in San Francisco and Boston earlier this year, and asked some of our customers in those cities how ordering from Petco on Instacart has made their lives easier!

Check out some sweet customer testimonials below, and share your story on social media (confession: we love seeing your adorable pet photos), order from Petco today!

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“I have mobility issues so I was delighted to see Petco on Instacart. Someone else has to carry the heavy bags of food and litter!”- Karin K., San Francisco, CA

“Instacart shoppers’ attention to detail is so impressive and the drivers’ arrival with a big smile makes it more than just a delivery.”- Clare G., Arlington, MA

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“It was super quick – less than an hour and saved me an Uber ride or Zipcar to Petco!”- Donna V., San Francisco, CA

We’ve Partnered with Yummly to Deliver Dinner-on-Demand

It’s 6.00 pm and, as usual, you’ve had a long day and what’s for dinner? has been the last thing on your mind. Making a home-cooked meal just became a whole lot easier. We’ve partnered with Yummly so that with a few clicks from the couch, items from any Yummly recipe or shopping list can be brought to your doorstep in as little as one hour by an Instacart Personal Shopper.

Until now, the cooking process has been headache — choosing what to cook, driving to the store, parking, waiting in line. Our partnership with Yummly solves this cooking conundrum by offering recipe inspiration, planning, purchase, and preparation all in one simple, user-friendly experience.

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Dinner Delivered

From Yummly, you can seamlessly connect to the Instacart app and purchase all of the ingredients from the Yummly recipe of your choice and select a delivery time. A trained Instacart Personal Shopper does the shopping from your favorite local stores, selecting the freshest ingredients, and brings the groceries to your door just in time for dinner.

Our partnership with Yummly is available now to iPhone users in the following select cities: Atlanta, Austin, Boulder, Boston, Chicago, Denver, Houston, Los Angeles, New York City, Philadelphia, Portland, San Francisco, San Jose, Seattle, and Washington, D.C.

To download the Yummly app, visit: www.yummly.com/mobile

To download the Instacart app, visit: www.instacart.com/mobile

About Yummly

Featured on the Today Show and LOVED by millions, Yummly puts every recipe in the world in your pocket. The most powerful recipe search engine, the recipe sites you love, your digital recipe box, recipe recommendations just for you, and a smart shopping list — all with you wherever you go.

We’ve Added Fairway Market to NYC and Added Queens to Our Grocery Delivery!

Today, we are offering delivery service for local favorite Fairway Market. A leading food retailing destination in the Greater New York City metropolitan area, Fairway stores emphasize an extensive selection of fresh, natural and organic products, prepared foods and hard-to-find specialty and gourmet offerings, along with a full assortment of conventional groceries.  We will deliver from select Fairway locations in Manhattan to start, and Instacart prices will be the same as Fairway’s in-store prices.

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Our partnership with Fairway gives you access not only to the market’s most popular items, but also to its full selection of fresh foods for home delivery in as little as an hour.

In addition, we have expanded its NYC delivery service to Queens! Now we deliver to Manhattan below 110th Street, Brooklyn, as well as the Queens neighborhoods of Long Island City, Astoria, Sunnyside, and Woodside.  For a full map of Instacart’s New York City delivery area, visit https://www.instacart.com/locations.

Customers in these new delivery areas in Queens can order from Costco and Key Foods and can combine items from both stores into one order.  Customers do not need to be Costco members to order from Costco on Instacart.

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